Authority Navy
#081A4BCredibility and structure
VISUAL SYSTEM 01
Credibility meets forward motion.
The Impact English visual system should feel academically rigorous, internationally relevant, and unmistakably modern without looking like a generic technology startup.
Brand mark
Clear space, legibility, and one consistent lockup.
Color system
Authority first, progress second, accents with purpose.
Impact Green
#079447Progress and certification
Intelligence Blue
#1747B8Readiness and data
Pathway Purple
#6A35D7Evidence paths and AI
Integrity Orange
#F3A51BProctoring and attention
Cloud White
#F7F9FCClarity and space
Typography
Editorial confidence with high digital legibility.
DISPLAY / MANROPE 700
Teacher excellence deserves a modern standard.
BODY / INTER 400–600
Clear, generous typography makes complex assessment and certification information feel credible, accessible, and easy to navigate.
Aa Bb Cc 0123456789Components
Rounded, structured, and intentionally restrained.
BUTTONS
BADGES
READINESSPREPARATIONINTEGRITY
PROOF
400question bank85%passing score5course groups
CARD01 · CERTIFICATION
Evidence-backed assessment.
Clear label, decisive headline, concise explanation, one meaningful action.
Imagery
Authentic educators, real environments, and product proof.
Experienced teachers actively facilitating CLIL learning.
Diverse adult educators in authentic institutions.
PRODUCT PROOFUse real screens in polished editorial frames.
DO Show adult educators, teaching practice, institutional leadership, and professional environments.
AVOID Generic language-app imagery, child-heavy stock photography, flags as decoration, and futuristic AI clichés.
Visual voice
The design and language should reinforce each other.
Precise structure and clear qualification.
Teacher impact remains more important than technology.
International without visual stereotypes.
Modern delivery and measurable outcomes.